Normal view MARC view ISBD view

Brassington, Frances.

Essentials of marketing / Frances Brassington, Stephen Pettitt. - 3rd edition. - Harlow : Financial Times/Prentice Hall, 2012. - xvi, 608 pages : illustrations ; 27 cm.

Previous ed.: 2007. Formerly CIP.

Includes bibliographical references and index.

ISBN: 0273727648 (pbk.) 9780273727644 (pbk)

Nat. Bib. No.: GBB244792 bnb

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8