Light their fire : using internal marketing to ignite employee performance and wow your customers

Gulman, Michelle J Drake, Susan M Roberts, Sara M

Light their fire : using internal marketing to ignite employee performance and wow your customers electronic resource Susan M. Drake, Michelle J. Gulman, Sara M. Roberts. - Chicago Dearborn Trade Publishing c2005 - xvii, 252 p.

Includes index. Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.


Communication in personnel management
Employee motivation
Organizational effectiveness

658.4/5